Endometriosis is a disorder, that’s more than often, painful. We studied it deeply and resolved to fight it alongside our client with their brand as a powerful weapon.
To create empathy in the hearts and minds of doctors, we wanted to highlight the way endometriosis arrests the patient’s life, wherever they are. Whatever role they play in life – whether she be an employee, a mother, a sister or a daughter. With strong and dramatic visual language we were able to communicate how in the midst of everything an endometriosis patient feels trapped, isolated and helpless. Our brand communication worked hard on making the brand a memorable one.
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