Subjects like menopause are still a taboo in open discussions in India. AS a result women continue to suffer in silence, inspite of several solutions being available. Our brand decided to break the silence by reaching out to women across the nation, in the waiting area of doctor’s clinic.
A Storytelling Patient Education Communication Was Devised By Us To Be Kept In The Doctor’s Waiting Area. Patients Reacted Very Well To This Communication And It Resulted In Lot Of Enquiries And Discussions, Which Helped Many Women Arrive At Solutions.