There came a time when the competitors of Pan D, smacked down it’s prescription by playing big time on its side effects. Our task was to refute the theories adopted by competition with hard medical fats and figures.
To get the prescriptions up successfully, we rolled out a hard hitting campaign PAN IS RESPONSIBLE, across India, with various touch points. Videos, mailer, medical studies, digital posters and a lot more went into gradually building up prescriptions again.
Administrator
