Diabetics are prone to peripheral neuropathy – A condition when nerves that carry messages to and from the brain and spinal cord from and to the rest of the body are damaged or diseased.
Peripheral neuropathy symptoms include sensations of tingling, numbness, burning, sharp stabbing pain, etc.
Our communication succeeded at evoking empathy in the minds of the doctors about peripheral neuropathy patients of with memorable visual language. Thus resulting in strong brand recall.
