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Sun Pharma entrust creativity on Marspoles that’s why when it came to endorsing their new launch of brand they choose us. Their new line of brand need a new approach and style which we portrayed with ease. The campaign of life at ease was already creating an image of the brand in the minds of doctors and consumers. So the client requested to keep the same communication but present it with more creativity and unique way. Being a liquefied product for children and old age people, we continued the same communication “Life at ease” by showing them at ease and peace with just a simple dose of then brand that repels their OAB problem. That’s why the campaign was also names as the “Dose of ease”. The communication serve the purpose of the brands quality and also stayed connected to the previous line of communication.