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Sun Pharma put up a challenging brand to create a strong image amongst doctor. Their brand called “Behteran” was an ultimate dose to fight against UAB. There when, Marspoles was challenged to portray the brand in a very innovative and clear way that can increase the brand recall value and create and everlasting image in the minds of any viewers. That’s when we came up with is new identity that is “Behteran gives Behtereen Zindagi” & “Turn your underactive zindagi into Behtereen Zindagi with Behteran”. We also made a known celebrity the face of the brand making it more identifiable and appealing amongst doctors.