Father's Day
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The brand was seeking to revamping their old communication “Payback time” and spread awareness on prostate problems. Their main goals was to keep in tack the payback time that a child has to do for his father who is suffering from BPH at his old age. To add on, the brand wanted to a unique campaign idea that they could launch on Father’s day. With a quirky protective on payback time we revamped their old communication where a father was expecting a payback time from his child to the father giving himself the payback time he deserved as their children are busy in their life. This help the brand hit the nerve of the audience in the right manner and triggered them to be aware about their and their loved one’s prostate problem.
