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The brand wanted to increase their volume and portray themselves as the perfect skin cleanser for sensitive skin. They wished to ignite the brand value and create a better brand image. We as a leading ad agency made sure about the same. Being doctors as the main target audience, we portrayed the brand as ultimate solution for hydrating and comforting sensitive skin. The concept of “A gentle cleanser” served its purpose and created a strong image in front of target audience. This helped to increase the brand volume and create a better brand recall value in the audience.