Lift The Burden
We create everything digital, printable and analytical.
The brand wanted to portray their product with an emotional touch of a father & son. The key element was to showcase the bond and connect with the audience that can generate high recall value. That’s why we created a campaign endeavors to shed light on the emotional aspect of a father and son bond and the misconception that father might feel like a burden to their son due to joint pain. Leveraging poignant narratives and empathetic visuals, we communicated the challenges faced by the elderly with osteoarthritis. Through insightful storytelling and compelling visuals the campaign not only raise awareness about joint pain but also foster the bond between a father and son by picturing the elderly’s pain and the feeling of burden.
