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This prostate awareness month 2023, Sun Pharma was planning to create awareness on prostate related problem in to most creative way as possible. That’s when Marspoles came in the picture. Sun Pharma expressed to create an awareness campaign with a new approach to showcasing the suffering of prostate problems. To make the campaign connect to every person and help target audience to understand the problem we came up with an idea to present the concept of “what if a common man had prostate problem.” Marspoles created an entire month campaign called #ProstateKaProblem on Prostate Awareness Month showcasing the situation of a common man if he suffers from prostate in his daily life. And how his suffering not only disturbs his life with also the people around him. Along with it we, as a creative ad agency also created an in-house event engaging Sun Pharma employees and make them support the #ProstateKaProblem Initiative.